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Tesla Sweetens the Deal: Referral Program Returns with Paint Discounts in China

Posted: Thu Jun 05, 2025 6:02 am
by Teslaguy
Tesla Resumes Referral Program in China: Desperate Move or Strategic Brilliance?

Tesla's resorting to referral bonuses in China again. An 8,000 RMB paint discount for buyers and 800 RMB in Tesla points for referrers. Is this a sign of desperation in the face of eight consecutive months of year-on-year sales declines, or a calculated move to reignite demand?

This move comes amidst a brutal price war and increasing competition from domestic EV makers. Is this incentive enough to sway potential buyers back to Tesla, or is it merely a band-aid solution? With the Xiaomi YU7 touted as a Model Y killer, and other domestic brands gaining traction, is Tesla losing its grip on the Chinese market?

What do you think this means for Tesla’s long-term strategy in China? Is this a sustainable approach or a temporary fix? Share your thoughts and predictions below. Is this the beginning of the end for Tesla's dominance, or are they just playing 4D chess?